Most people shopping at a craft fair don't realize just how much the vendor puts into it. As a vendor, not only do I have to pay a booth fee just to be there, but I have to supply a table, a tent for outdoor fairs (which most are), and displays for my items. My husband and I have put a lot of work and money into creating my displays, and we've had some hits but a lot of misses trying to figure out what works best.
The first display we made was long dowel racks for my headbands. This worked for the first few fairs, until I had too many headbands to fit on the rack. My DH built me a second rack, but we quickly realized this took up a lot of table space. When we set up my products at a local salon that features local artists, the owner helped us come up with the idea of using vases for the headbands. The headbands circle the lip of the vase in a beautiful array, and decorative rocks inside serve the dual purpose of looking fancy and holding the display and tablecloths down during windy days. The only down side is that I now lug around heavy rocks in my already heavy and overloaded show tote.
At first, my masks and clips were simply laid on the table. Table space soon became scarce, and whenever the wind blew, items would fly away. DH took a picture frame, gave it a plain black back, wrapped ribbon across the front in a few places, and we clipped the clips to the ribbon. This was just barely functional. The picture frame, because it was a large, solid rectangle, blocked me from anyone on the other side. It also had the unfortunate habit of falling over frequently. After some discussion and drawing, DH made me a freestanding pegboard display. I put all my clips onto black posterboard cards and hung the cards on pegs. The only downside to this display is its weight, which I can't manage alone, and the wind, which sometimes blows the cards right off the pegs. We will probably revamp this display before next year's fair season. (Any suggestions are welcome!)
We built another freestanding display for the masks soon after building the pegboard one for the clips. We learned from our mistakes, though, and made this one smaller and hollow so it's easier to carry. Instead of pegs, we nailed clothespins to it, so the masks can be clipped into place. When I did my first indoor fair of this year, I couldn't use either of my freestanding displays, so DH built a tabletop version of the mask stand. Instead of having a flat wooden board similar to the picture frame, we made it from wooden slats, so even with the masks hanging from it I can still see customers on the other side. Luckily for me, I also have a small tabletop spinning rack that I put my clips on for the indoor show. I feel lucky to work in the industries I have in the past, as I've been able to pick up discarded displays like the spinning rack and other goodies I've used for shows. My mirror may have a brand name of hair products on it, but not too many people take notice. I use a hair stylist friend's old model head to display masks and clips on. How nice it is to have a model head with hair, not just plastic or styrofoam. She has a brand name on her too, but I give her a nice lace choker to wear and she quickly becomes anonymous.
As for signage, I'm also lucky that my DH has picked up a few things from his past jobs as well. Lovely little clips specifically meant for signs hold all my handwritten notes. (They double as great holders for items with drying glue when I'm not at shows.) My tablecloth is a simple black bed sheet, and a necklace holder discarded from a past job holds some of my more delicate headbands. I've learned to use whatever is at hand, and that a can of black spray paint can add a surprising amount of class to many things.
That's just the display aspect of the shows. There's also the driving, food, bags to put purchased items in, business cards, receipts, and of course the supplies and labor that go into the pieces themselves. Sometimes I have to take off work to be in a show, because retail jobs always require weekends, and my working weekends always seem to coincide with the best craft shows. All this time, money, and effort put into the work, the pieces, and the show... and sometimes I feel like there's so little appreciation shown for it. At one show I had a piece stolen. I've had people ask for discounts if they get several items, or if it's the last day of a two or three day festival. I've had people tell me they could get something similar for cheaper at Walmart. I price my items as low as I possibly can and still make a slight profit, and I feel my prices are definitely comparable to others who make similar handmade items. Giving discounts is not something I feel I can do and still stay in business. As for comparing my items to what you find at Walmart... well, I think I mentioned the quality issue of handmade vs. mass-produced in my last blog.
But if a show is good, if the weather is right and the crowd is feeling artsy and spendy, I can make up for all that effort and even for some of the disappointment. Two weeks ago when I did that craft fair, that was one of the ones that was worth it. I'm so appreciative of everyone who came out to see me, and to all the customers who really made my day. Picking which shows to do and which shows to skip is a science, and you guys helped me pick this one for next year too.
Sometime soon I'll have to tell you about some of the people experiences with the craft shows I've done. There are some people who really make your day, others who make you roll your eyes, and plenty of people who make you do a mental double-take or a facepalm. But that's for another post; this one's long enough already.
Listening to: The Birthday Massacre
Photos: Displays from some past shows. Feel free to suggest ideas for displays or your favorite craft shows!
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